Search Now

?Reciprocal Links and how they work!

Reciprocal linking is getting other websites to link to yours.? It is the most powerful marketing tool that a webmaster can employ to improve search engine rankings and bring highly qualified traffic, and it's free!

Reciprocal linking greatly increases your "link popularity," one of the least known but important criteria's used by most major search engines when ranking websites. Theoretically, the better your popularity, the higher you rank.

Without a Reciprocal Link strategy that includes a links page, your efforts in promoting your web site will be in vain. What is the point of a search engine listing if you are 4,325th in the list of results. One good reciprocal link with a popular site like the UK Motoring Directory is the equivalent of 35,000 links pointing to you on other sites.

Why... because the directory links to so many other web sites creating a chain!

Our policy is simple;? Reciprocal linking greatly improves the smaller sites "link popularity" and only marginally improves the popularity of the Motoring Directory.? The link is a 'request' not a mandatory requirement to earn a listing in the directory, so if you choose not to reciprocate > who do you think looses out!

We have included a good article on Reciprocal Links below which includes how to create a strategy and many other useful tips!? Good luck!


Preferential Listing
Guarantees your entry appears in?the
TOP 3 places of any page!
More Details > Click Here


?How to Create a Linking Strategy that Works

Your first step should be to set up a page on your site that will hold the link swaps you're going to arrange. Some people call these pages "links" or "fav links" or sometimes "related links."

What I hear from many site owners is "if I link out won't I be sending my traffic away?" The answer is yes... and no. When choosing sites to link to, choose related sites that complement what you do but don't directly compete with you .

A smart tip to keep in mind when adding these sites to your web page is to set them up so they'll open in a new window. This way, your site will remain open in the background, making it easy for your visitors to return.

Now I'm not going to kid you about this: The hardest part in swapping links is finding the sites you wish to link to, contacting the webmaster, then adding the link. Even after all of this is said and done you'll still need to monitor the sites who've agreed to swap with you to make sure
they're living up to their end of the bargain.

The good news is there are online programs and software that make all of this work a whole lot easier.


With Link Spy you use their site to keep track of all of your links. To set up your own free account just visit the site and fill in the short form. Then log in and begin adding the url's of all of the sites that are suppose to be linking back to yours. Make sure you enter the exact page
not just a root url. For example, '' would not be good if the links page was located at '' They do all of the monitoring and notify you by email when someone has dropped your link.


This handy piece of free software allows you to enter in the url's of all the sites that are suppose to be linking to you and run a live report. After LinkTrader scans the sites in your list it generates a report of the sites that do and don't have your link. An optional email can be sent to each site asking why they have removed your link if you like.


We saved the best for last > Highly recommended and easy to use!

This free piece of Windows software will automatically find pages related to yours, creates link to them, and notify their owners that you have done so.?

Gathering reciprocal links for your website is a powerful promotional tool that you should be utilizing in order to increase your traffic and improve your link popularity. By adding only relevant links that relate to your site's topic you'll also be adding an additional value for your visitors as well. Popularity was important in High School and on the Internet it's no different. If you use it to your advantage you'll be one of the most popular sites on the web in no time at all.....and that you can count on.

Good Luck

Preferential Listing
Guarantees your entry appears in?the
TOP 3 places of any page!
More Details > Click Here