?How to Create a Linking Strategy that Works
Your first step should be to set up a page on your site that will hold the link swaps you're going to arrange. Some people call these pages "links" or "fav links" or sometimes "related links."
What I hear from many site owners is "if I link out won't I be sending my traffic away?" The answer is yes... and no. When choosing sites to link to, choose related sites that complement what you do but don't directly compete with you .
A smart tip to keep in mind when adding these sites to your web page is to set them up so they'll open in a new window. This way, your site will remain open in the background, making it easy for your visitors to return.
Now I'm not going to kid you about this: The hardest part in swapping links is finding the sites you wish to link to, contacting the webmaster, then adding the link. Even after all of this is said and done you'll still need to monitor the sites who've agreed to swap with you to make sure
they're living up to their end of the bargain.
The good news is there are online programs and software that make all of this work a whole lot easier.
Link-Spy: http://www.Link-Spy.com
With Link Spy you use their site to keep track of all of your links. To set up your own free account just visit the site and fill in the short form. Then log in and begin adding the url's of all of the sites that are suppose to be linking back to yours. Make sure you enter the exact page
not just a root url. For example, 'www.mcpromotions.com' would not be good if the links page was located at 'www.mcpromotions.com/links.htm' They do all of the monitoring and notify you by email when someone has dropped your link.
LinkTrader: http://www.freeclassifiedlinks.com/linktrader.html
This handy piece of free software allows you to enter in the url's of all the sites that are suppose to be linking to you and run a live report. After LinkTrader scans the sites in your list it generates a report of the sites that do and don't have your link. An optional email can be sent to each site asking why they have removed your link if you like.
LinkCrafter: http://linkcrafter.bannermation.com/
We saved the best for last > Highly recommended and easy to use!
This free piece of Windows software will automatically find pages related to yours, creates link to them, and notify their owners that you have done so.?
Gathering reciprocal links for your website is a powerful promotional tool that you should be utilizing in order to increase your traffic and improve your link popularity. By adding only relevant links that relate to your site's topic you'll also be adding an additional value for your visitors as well. Popularity was important in High School and on the Internet it's no different. If you use it to your advantage you'll be one of the most popular sites on the web in no time at all.....and that you can count on.
Good Luck
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